Small Business 101

The key is knowing your business strengths and deeply understanding your customers’ needs.
Lauren Rabindranath Aug. 27, 2021 4-minute read

The pros and cons of online versus on-site business

Tips to keep in mind when going online

Adopt digital marketing

Choose the right platform

UX is key

Prioritize safety and security

Be personal, be consistent

Written By
Lauren Rabindranath

Lauren Rabindranath is a copywriter and communications consultant based in Toronto, Ontario, who works with clients across industries. Working with CIBC Business Banking, Lauren supports content development for online platforms, relating her personal experience as an entrepreneur to CIBC’s tailored services.