With a variety of social media platforms available online, LinkedIn Pages Opens in a new window. — one of the largest online professional networks — gives business owners an enhanced experience to achieve business goals like marketing or networking.
Over a year has gone by since the pandemic disrupted small to large businesses and although many businesses are still slowly recovering, resiliency proved to be a clear characteristic of Canadian business owners.
Business owners have not only learned to pivot and adapt their plans in emergencies but have also found a key element of business growth: digital transformation. The disruption has allowed new and established businesses to take advantage of networking online as e-commerce becomes the new norm. By providing services digitally, business owners are not only cutting down costs, but staying connected to their audience that matters most.
With all the hype in e-commerce, come questions like, “How do I engage with an audience online?” “How do I connect with like-minded professionals?” and “How do I recruit talented people for my company?”
Having a LinkedIn Page for your business can help answer those questions and give you the tools to maximize your online presence irrespective of your business size or industry. The platform allows you to share professional updates like events, job listings, employee appreciation posts, and partnership opportunities with your network. Plus, it’s simple to make a LinkedIn Page from scratch.
Here are some tips to help you get you started with your LinkedIn Page: