Navigating through uncertainty can be tough, but making the right changes today can help your business tomorrow. Here are 3 simple pivots to help your business adapt and overcome the pandemic hurdles.
Sep. 28, 2020
For many business owners, change is intimidating. That “if it ain’t broke, don’t fix it” attitude can stand in the way of necessary changes and new opportunities. Businesses are still shifting gears and embracing new ways to be ready for post pandemic recovery.
As you try to figure out your own way forward, here are 3 tips to help you pivot your focus and come out stronger.
Tap more and touch less
Staying safe and limiting the spread of germs is still top-of-mind for everyone. That’s why credit card providers and payment processors have increased tap limits from $100 to $250. Your customers and you can make larger in-store purchases without having to touch PIN pads or give signatures — just tap the point of sale machine and the transaction is complete.
Contactless payments give customers more peace of mind. Plus, it’s quick, easy and safe. To update your payment terminals, contact your merchant services provider or CIBC Global Money Transfer™ for Business to transfer money abroad to buy supplies, pay staff, make investments and manage business around the world.
New and returning customers may be wondering about the status of your business. Are you open, have you moved and what’s the best way to reach you?
These are the types of questions your customers are probably searching for on Google.
A great way to keep your clients informed is with a Google business listing.
A business listing is a free tool that can help you gain more visibility on Google Search and Maps. With this profile, you can share important information like your hours of operation, special offers or any COVID-related updates.
To create or maintain your Google business listing, complete one or both of these simple steps:
Once you’ve updated your listing, you may want to consider using Search Engine Optimization (SEO) techniques to improve your Google search ranking and increase website traffic.
SEO makes your business more discoverable online. With a good strategy, customers will have a better chance of landing on your page when they search for terms related to your brand or the services you offer.
Business owners are still looking for the right balance between limiting contact with others and maintaining operations.
Regardless of how the world evolves, some business interactions will always benefit from a customer being able to see you, your product, or workplace.
Thanks to video conferencing, you can still keep things personal and meet face-to-face without actually meeting.
Video conferencing technology can be expensive when implemented and scaled for larger businesses, but small business owners can take advantage of many free services — on a trial basis or for limited use.
Use these popular video conferencing services to stay connected with customers and team members.
Take advantage of social media platforms like Instagram, LinkedIn and Facebook to engage with your customers, read and reply to comments, and find out what your most popular products and services are within a matter of seconds. Go live and keep your audience engaged with new posts and current news on your business as the pandemic continues to regularly change things.
Some digital tools that can help you understand customer behavior, create ads and grow your business are: