Advice /

Keep your people at the heart of your business and know how to mould your company with new technology and digital trends.
Lauren Rabindranath Jan. 08, 2021 4-minute read


Build a “bench”

Spend time where the growth lives

Know your business plan

Stay online

Practise patience

Know your audience

Improve your visibility, offer social proof and share content that makes people want to engage with your brand.

Focus on your people

Written By
Lauren Rabindranath

Lauren Rabindranath is a copywriter and communications consultant based in Toronto, Ontario, who works with clients across industries. Working with CIBC Business Banking, Lauren supports content development for online platforms, relating her personal experience as an entrepreneur to CIBC’s tailored services. 

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