The sooner you know your brand’s unique selling point, the better your chances are to stand out from the crowd.
Apr. 29, 2021
3. Give back to the community
5. Start with one online platform
. The same approach may not be right for B2C companies which may prefer to develop targeted relationships with their customers through a less-formal platform like Instagram. Once you’ve built a solid and loyal customer base, tell them that they can follow your business on other digital platforms.
Cheshta Mann is a freelance writer based in London, Ontario. She works with a diverse range of clients across industries. With her financial background and a seven-year writing tenure, she takes pride in supporting content development for CIBC. Cheshta is also pursuing her career in the accounting field.