How To

The sooner you know your brand’s unique selling point, the better your chances are to stand out from the crowd.
Cheshta Mann Apr. 29, 2021 4-minute read

1. Be agile

2. Carve out a niche


3. Give back to the community

4. Have a unique voice

5. Start with one online platform

. The same approach may not be right for B2C companies which may prefer to develop targeted relationships with their customers through a less-formal platform like Instagram. Once you’ve built a solid and loyal customer base, tell them that they can follow your business on other digital platforms. 

Written by
Cheshta Mann

Cheshta Mann is a freelance writer based in London, Ontario. She works with a diverse range of clients across industries. With her financial background and a seven-year writing tenure, she takes pride in supporting content development for CIBC. Cheshta is also pursuing her career in the accounting field.