Small Business 101

Social media can be an effective tool to bring your product or service directly to the consumer, grow your customer base and more.
Devika Goberdhan May. 24, 2023 4-minute read

The potential benefits of social commerce 

Tapping into this domestic market would allow businesses to substantially expand their potential customer base and their potential to generate sales revenue. In fact, Business Wire reports that the “social commerce industry in Canada is expected to grow by 16.1% on annual basis to reach US$5784.1 million in 2023.”2

How to leverage social commerce

Here's how CIBC can help


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Written By
Devika Goberdhan

Devika’s career experience spans product management, communications, and working as a freelance journalist. From interviewing entrepreneurs across Canada, to writing about culture and lifestyle topics after hours, Devika is a storyteller with a passion for elevating her readers and creating the content small business owners and their financial advisors need to be their best.