Advice

The six sections you need to develop for a clear and comprehensive business plan, from executive summaries to financial projections.
Lauren Rabindranath Jan. 14, 2021 4 minute read
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Six sections you need to include in a successful business plan

1. Executive summary: A concise pitch that covers the key points of your plan and invites further reading

2. Business concept: Describe your business and talk about your vision

3. S.W.O.T. analysis: Detail the strengths, weaknesses, opportunities and threats

4. Operations and management: Explain your ownership style, suppliers, location(s), and any other useful information

5. Marketing: Include the “4 Ps” of marketing

6. Financial projections: Include information from your advisory team

Written By
Lauren Rabindranath

Lauren Rabindranath is a copywriter and communications consultant based in Toronto, Ontario, who works with clients across industries. Working with CIBC Business Banking, Lauren supports content development for online platforms, relating her personal experience as an entrepreneur to CIBC’s tailored services.