Richard Rousseau (Vice President, D.L.G.L., Winner since 1999):
(French speaker, translated into English)
We have used the Best Managed Companies trademark in several ways at D.L.G.L. For starters, the Best Managed Companies logo is featured on all our marketing documentation, stationery, business cards and on our kiosk at industry trade shows. The logo is also featured on our website. Our extensive use of the trademark has been beneficial. Don't forget that we are an SME from Quebec but our market is international; we compete with SAP, Oracle, Workday. Unlike D.L.G.L., these large companies have powerful marketing programs. But with the Best Managed Companies logo, barriers come down, particularly when prospects and even clients think, okay, it's a small company. How is it managed? With the logo visible, that question is eliminated.