Cory Bell (President, J.W. Lindsay Enterprises Limited, Winner since 2013): When you're doing the application, they are asking a lot of things you should be asking yourself anyway. There should be a good internal gut check as far as what your company is doing. And so I pretty much had our business plan next to me while we were doing this, doing the application process and you are going, “Check, check, check, yeah, we are doing it.” And if you're not doing it then you start asking yourself, “Why not?” Why haven’t we done this? We have been talking about it, we put the time to investigate and put it on to a plan but yet we haven't started. So it really precipitated some of the initiatives that we had to do and so it's just a good process regardless if you're doing it for a recognition program or just internally for yourself.
We have learned I guess some of the hard work we have done over the last few years, validated it. It is tough, some of the initiatives you do don’t have obvious paybacks in our business. We are a construction company. You know if you're doing well, if you go out and you get a job and you make money, yeah that’s very simple, but when you invest in an executive education program or an outsourced health and wellness program or hiring a higher end CFO, it’s hard to see the payback. You know there is no… you feel there's a payback, so what you learn primarily is it, you know it is being recognized and once again you're up against your peers across the country, so you must be doing something right.