Transcript — A conversation with Sabine Veit Founder and CEO, Bäckerhaus Veit:

Innovate and Expand

[Banner: Innovation and Business Success with a picture of a building and CIBC logo.]

[A conversation with Sabine Veit, Founder and CEO, Bäckerhaus Veit]

[Innovate and Expand your Business]

[James Logan and Sabine Veit are seated with rows of loaves of bread behind them.]

James Logan: Hello, my name is James Logan. I'm the Regional Vice President for the Province of Ontario for CIBC Commercial Banking.

It's my great pleasure to be here today with Sabine Veit, Founder and Chief Executive Officer at Bäckerhaus Veit.

[James Logan is speaking directly into the camera.]

Sabine, thank you for joining us.

[Sabine Veit is speaking directly into the camera.]

>> Sabine Veit: Thank you for having me.

[James Logan, Regional Vice President, CIBC Commercial Banking]

>> James: You previously stated that one of the most important things that you did to build your company was step out of the hybrid role of president and CEO and to hire a full-time president. This allowed you to concentrate on innovation and growth, both of which have been very valuable to you as you've built your business.

I wonder, could you reflect on this to give us a few thoughts to share with our other small business customers?

[Sabine Viet is speaking directly into the camera.]

>> Sabine: In my 30 years in this business,

[Sabine Veit, Founder and CEO, Bäckerhaus Veit]

I have had to learn that unconventional thinking is really important, don't lose your instincts, really learn to embrace your failures and your successes, embrace them with and for your team, be flexible but never stop being tenacious.

Don't be rigid. If you rigidly hang on to one path, one way of doing things, this will lead potentially to failure because we're living in such a fast-changing world.

And always have the attitude that failure is not an option. You just can't fail. And if you have that

and you're not rigid about your thinking, you will find a solution.

And always remember, there are people out that are a lot smarter than you, so just keep your mind open and stay flexible in your mind, in your actions.

[James Logan is speaking directly to the camera.]

>> James: Thank you so much.

[James Logan and Sabine Veit are seated with rows of loaves of bread behind them.]

Sabine Veit, Founder and CEO, Bäckerhaus Veit.

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