Andrew Greenlaw 
Senior Director, Sponsorship, Marketing and Strategic Customer Marketing

As Senior Director, Sponsorship Marketing, Andrew Greenlaw oversees business cases for CIBC’s Sport, Business and Cause Sponsorship Portfolios, including the Canada 150 program and CIBC Run for the Cure. These initiatives give Greenlaw much personal satisfaction. “I consider myself one of Canada’s proudest Canadians,” he says. “I love that we’re not only a Canadian company but we also share our anniversary with the signing of Confederation. I also love that I get to work across the bank with so many different people and business partners to create novel solutions for our clients — like our new ski-through ATM, which was installed on top of Whistler Mountain.”

Part of creating new, one-of-a-kind experiences for our clients is the collective unity and brainpower of our valued and dedicated team members. When individual differences are viewed as strengths and not barriers, everybody wins. Reminiscing, Greenlaw recounts an important and influential victory for him and his team. “One of my proudest moments working at CIBC was our sponsorship of the 2015 Pan Am/Parapan Am games,” he says. “And one of the most important ways we — my team, together with CIBC’s Pride affinity group — brought the games to life was through a world-first corporate relationship with PrideHouse TO, which provided meaningful support to LGBT-identified athletes.”

Sports have become a platform for advocating change, courage and equality — something Greenlaw feels strongly about. “Sports have the power to unite us all. But as many of us know, organized sports haven’t always been the most inclusive environment for LGBT people,” Greenlaw adds. “PrideHouse TO aims to promote human rights and LGBT inclusion in sports. It’s a great manifestation of what CIBC stands for.”

After a once-in-a-lifetime opportunity working at the Vancouver 2010 Winter Olympics and the London 2012 Summer Olympics, Greenlaw was eager to return to Canada and a bank that served him well as a client. Though a career-altering decision, he remains committed to helping clients reach their goals. “I fell in love with the idea that we’re working with Canadians to help them realize their dreams — important milestones like buying their first home, saving for their children’s educations or helping new entrepreneurs launch their business,” says Greenlaw. ”I wanted to be part of something special for our clients.”

Being part of something special has kept him busy and active. With 5 years’ service at CIBC, his advice for job seekers is succinct, yet memorable: “Do something that you’re passionate about. Don’t settle until you find it. Stay focused.”