Sonia A. Baxendale

Senior Executive Vice-President,
CIBC Retail Markets

CIBC Retail Markets provides a full range of financial products and services to almost 11 million personal, small business and wealth clients, as well as investment management services globally to retail and institutional clients. Ms. Baxendale is the Senior Executive Vice-President, CIBC Retail Markets, responsible for both the Retail and Wealth Management businesses. Ms. Baxendale has led the Retail business since 2005, recently taking on additional responsibility for the Wealth Management business.

With approximately 28,000 employees, CIBC Retail Markets has a broad distribution network serving clients through over 1000 branches, as well as CIBC Wood Gundy offices and President's Choice Financial in-store pavilions. Clients also have 24/7 access to telephone banking, online banking and online brokerage, as well as to Canada's 2nd largest ABM network.

Since joining CIBC in 1992, Ms. Baxendale has played a key role in developing strategy and direction for CIBC's Retail Markets and Wealth Management businesses and has held various leadership roles including Senior Executive Vice-President, CIBC Wealth Management, Executive Vice-President, Asset Management, Card Products and Collections, and Executive Vice-President of Global Private Banking & Investment Management Services. Prior to this, she was Managing Director, CIBC Wood Gundy.

Ms. Baxendale is currently a director of CIBC Trust Co. Bahamas Ltd., CIBC Bank & Trust Co. Cayman Ltd., and INTRIA Items Inc. In addition, Ms. Baxendale is a member of the Board of the SickKids Foundation, The Hospital for Sick Children.

Prior to joining CIBC, Ms. Baxendale held various positions with American Express Canada and Saatchi & Saatchi. Ms. Baxendale is a graduate of the University of Toronto and she was recognized in 2000 as one of Canada's Top 40 Under 40.

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